Access to new markets, together with an appropriate export strategy, allows companies to increase overall sales volumes.
98% of the global purchasing power lies outside Spanish borders; 76% outside the EU27.
LESS DEPENDENCE ON ECONOMIC CYCLES
Different regional economies do not evolve at the same pace. Therefore, periods of low domestic activity can be offset by greater activity in other markets.
ACCESS TO GREATER ECONOMIES OF SCALE
The increase in sales allows companies to eliminate idle or underused productive capacity, decrease unit production costs and boost productive efficiency. Similarly, when companies have their own highly efficient technology and know-how, the access to economies of scale is a way to maximise their profitability.
Extension of product life. Access to less sophisticated or less developed markets makes it possible to extend the life cycle of a product and, consequently, increase its profitability.
Access to a wider group of customers. Access to new markets and new customers allows companies to better adjust the target customer segment for a particular product, or otherwise to expand it.
DIVERSIFICATION OF RISKS
Activity, market and customer diversification helps avoid excessive risk concentration.
GREATER COMPETITIVENESS ON THE DOMESTIC MARKET
The experience acquired in a global competitive context enables companies to develop and adapt products and strategies, which may contribute to increasing sales capacity in the domestic market.
ACCESS TO SUBSIDIES AND TAX ADVANTAGES
Governments frequently offer tax incentives and special regulatory support to promote exports and encourage business internationalisation.